Agrovina 2022 - the balance sheet is mixed
After the leading Swiss trade fair for fruit and wine growing, which takes place every two years, was postponed from January to April due to the corona virus, a drop in visitors and exhibitors had to be expected. Now the fair took place from April 5th to 7th. We look back.
Agrovina in Martigny (VS) opened its doors for the 14th time. According to the organizers, around 12,500 visitors visited the 150 exhibitors at this year's Agrovina. If you look at the numbers, you have to speak of a significant decline: minus 4500 visitors, around 70 fewer exhibitor companies than in 2020. However, this trend was expected in advance, as after the announcement of the postponement, some well-known companies suspended their participation and April for many wine and fruit producers are already busy again. Nevertheless, it was a welcome opportunity for the companies involved to overcome the two-year corona lethargy and get back in physical contact with customers. As several operators unanimously believe, this was necessary in view of the uncertain price development in many areas.
Source: Obst- und Weinbau - Die Rote - Switzerland